Vicki Tillson New Lassa UK Sales Manager

Lassa Tyres has appointed Vicki Tillson as its new UK Sales Manager. Based from her home in South Yorkshire, Vicki will cover the entire Lassa UK distributor network. One of the key objectives for Vicki and Lassa in 2008 will be to assess the current UK distributor channel and to ensure the most appropriate partners are appointed to represent the Lassa brand. Tillson previously worked with well-known wholesaler operations Stapleton’s and Micheldever.

Martin West, Lassa International Director of Marketing and Business Development, commented – “We are delighted to welcome Vicki to the team. She is well regarded within the tyre industry and we look forward to her leading the development of the Lassa brand within the UK distributor and wholesale market.”

Company representatives told Tyres & Accessories that they expect 2008 to be an exciting year for Lassa. Firstly Lassa will be launching a new distributor support programme – Connect – and will also be launching a new range of tyres for the High Performance and Winter tyre segments.

Lassa is also aiming to further strengthen its brand awareness programme – this is aimed at gaining wider market coverage and share within key distribution channels. Lassa will be once again exhibiting at the 2008 Reifen Show in Essen in May.

Lassa tyres are manufactured in Turkey by Brisa, a joint venture operation between Bridgestone (BRI) and Sabanci Holdings (SA). In addition to their International operations, Lassa tyres are very successful within the domestic Turkish market, within both Original Equipment and Replacement sectors.