Santa Pod Partnership Marks Marangoni’s 2008 Tuning Market Offensive

Following its debut appearance at Autosport International, Marangoni Tyre is aiming to build the brand through a title sponsorship agreement with the ‘speed’ venue. The sponsorship deal sees Marangoni and Santa Pod Raceway joining forces, linking high performance rubber with the adrenaline-pumping motor sport venue. The Marangoni message is set to reach over 60,000 performance-minded drivers during the Summer show season.

High impact Marangoni branding will be visible at key tuning events in the UK. Marangoni arranged title sponsorship of the first major tuning show of 2008, The Marangoni Fast Show (on 9 March 2008), while the popular Jap Show on 22 June 2008 sees Marangoni as the associate sponsor. This is followed by the Big One! A 3-day Marangoni USC event between 1 and 3 August 2008. Marangoni representatives told Tyres & Accessories the Italian manufacturer will have a “massive visibility” as the title sponsor and ‘The Brand Experience’ will apparently be “hands-on and totally memorable.”