Keeping Millions Moving

An affiliation with an organisation boasting 15 million members throughout the UK opens up new doors of opportunity in terms of potential customers, and last year such an opportunity came knocking for Michelin service partner ATS Euromaster. The nation’s second largest fast-fit organisation commenced a significant three-year contract with the AA in October, under which it took on the supply and service of tyres for the association’s roadside and recovery patrol fleet. As part of the three-tier agreement Michelin has become the preferred tyre brand of the AA, and as wear dictates ATS Euromaster will fit the French manufacturer’s products across the company’s fleet of around 2,500 patrol vans and 300 recovery vehicles.

“We have traditionally worked with two tyre suppliers, but during the latest contract negotiations we were able to consolidate supply by using ATS Euromaster’s service centres and mobile service vans to support our roadside and recovery patrol fleet,” commented Andrew Hamilton, AA head of fleet procurement. “Furthermore, a significantly enhanced member benefits package was agreed with ATS Euromaster.”