Toyo Commits to British International Motor Show

Toyo Tires reports that it has taken “the prime spot” at this year’s British International Motor Show. It is also said to have been the first tyre manufacturer to do so. In a statement Toyo Tires said that it hopes to capitalise on its highly visible presence and prime time location at this year’s event. Toyo Tires has previously maintained a presence at Goodwood Festival of Speed and other motorsport and motoring enthusiast events. So what prompted the move to this more mainstream audience?

Nick Manning, Toyo’s UK Marketing Manager, explained the change of tack: “We’ve worked hard with events and print media for the last five years to become the tyre of choice for driving enthusiasts and racers, but now we need to expand our horizons to attract the all important ‘middle’ market: the wider mass market occupied by everyday drivers of private and company vehicles. The Motor Show is a valuable platform to showcase our entire product range and to help us develop a relationship with new customers who may not know what the Toyo Tires brand stands for.”

Located in the North 1 hall on stand N2, Toyo says it is planning an impressive 120 square metre stand complete with VIP area, interactive displays, multi-media area and of course their trademark show-stopping cars. There’s also a full agenda of action planned throughout the 10 days with shows, features, prize draws, free merchandise and much more all orchestrated and led by our own infamous ‘mouth on a mic’ Mark Parmenter.