TireLogic Goes Digital

Goodyear has taken its TireLogic truck industry customer magazine to the digital world. According to Steve McClellan, Goodyear vice president of commercial tyre systems, fleets, owner-operators and commercial dealers will benefit from the now interactive e-magazine. “TireLogic’s mission remains the same: to keep truck operators up-to-date on tyre issues, with ideas to lower their cost-per-mile and to manage a cost-effective tyre program,” McClellan said. “A digital magazine is more accessible for fleets and truck operators, so they’ll never miss a copy.”

The e-magazine is available for free by registering at goodyearoffers.com/tirelogic. The current Winter 2007/2008 issue is already available for downloading. Goodyear cautions that those who previously received TireLogic in the mail will be required to register online, but once registered they will automatically receive each new issue by e-mail. Those without computer access can still receive printed copies. (Tire Review/Akron)