Thatcham Give LaserTyre Quality Accreditation

At the end of 2007, Laserline Direct Limited celebrated the news that its LaserTyre product became the first device to gain the Thatcham Quality Accreditation (TQA) in the new Automotive Innovations category. Lasertyre is an optical direct tyre pressure monitoring system designed and manufactured in Italy by Laserline Group and replaces the original vehicle tyre valve dust caps, providing visual indication if the tyre pressure is correct or low.

Products that are submitted to Thatcham’s TQA scheme are subject to rigorous testing coupled with an assessment of the manufacturing process to provide an objective evaluation of the capabilities of the product alongside the claims of the manufacturer. All products that successfully gain the TQA accreditation are provided with a valid certificate of conformance and can then display the official logo on any associated packaging.

Thatcham’s Accreditation Manager, Dean Lander, explained: “The new ‘Automotive Innovations’ section of TQA has been designed to provide an independent verification on a range of new and innovative products. Although innovative products naturally have no pre-defined criteria against which they can be assessed, we are able to verify the products performance and the research on which marketing claims are based, to prove that the product is both fit for purpose and able to stand up to its manufacturers claims.”

Laserline Direct Limited, Managing Director, Tim Kent, described the rationale behind the product, “Lasertyre has been developed to provide drivers with a very simple way of maintaining the correct tyre pressures on their vehicle, if the indication on the replacement valve cap is white the pressure is correct and if the indication is red the pressure is too low. Maintaining correct tyre pressures can improve fuel consumption, reduce tyre wear, improve vehicle stability and reduce engine emissions. We are extremely pleased to be the first product to be listed in the Automotive Innovations TQA category.”