Michelin to Double CV Show Stand Size this Year

Michelin has reported that the stand it has booked (8-340) for this year’s CV Show in April will be twice the size of last year’s. Michelin’s stand will publicise the UK launch of its new 255/60 R19.5 and 205/65 R 17.5 MaxiTrailer tyres as well as a range of other products. The firm says that all of the tyres on show will include its patented Durable Technologies, which it describes as “a series of innovations that set new performance standards for customers.” Tyres & Accessories has also seen a preview of ATS Euromaster’s, the French manufacturer’s retail equity, show stand. The ATSE stand represents another significant investment and is apparently taking on a “green” theme this year with carbon neutral invitations and recycled tyre-based flooring.