Michelin Challenge Design Announces 2009 Competition Theme

On January 15 Michelin announced the 2009 theme for its global vehicle design competition, the Michelin Challenge Design (MCD). As part of the latest competition, the French tyremaker is asking entrants to explore the future of transportation and share their vision of ‘America’s Next Iconic Vehicle.’ Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution when reviewed by a jury of transportation industry professionals, whose names will be announced later in 2008. Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tyre and wheel component assembly.