Michelin Appoints New National CV Sales Manager

Helen Tattersall has been appointed National Sales Manager – Truck at Michelin Tyre plc, with immediate effect. Helen Tattersall takes on this new role after eight years at Michelin, having joined as a Key Account Manager within Michelin Fleet Solutions, with her most recent position being Head of Truck and Earthmover Marketing. She replaces Peter Philpott who is retiring after more than 30 years service to the company. In her new role Helen will be responsible for heading up a 63-strong team of Sales Account Managers across the UK and Ireland. According to Michelin, this is the largest specialist truck tyre sales force of any manufacturer in the UK industry. Commenting on her appointment, she explains: “My new role will give me the opportunity to meet regularly with tyre dealers and fleet operators at the heart of the industry, which I am really looking forward to.”

Martin Covington will replace Helen Tattersall in the role as Head of Truck and Earthmover Marketing. Martin brings with him a wealth of experience in the tyre industry having originally joined Michelin in 1975 at the Coventry Sales Office. He has spent the past six months working in the Truck Marketing department, as Market Manager Truck, before which he was Regional Sales Manager – Truck, covering the Midlands and Wales. In his new role Mr Covington will be responsible for a field-based technical team and specialists covering market intelligence and marketing support.