Goodyear Puts Wings on New GPS System

Goodyear has licensed its name to appear on a series of NCC-produced GPS navigation systems. The eight-model Goodyear-branded systems will be unveiled at January’s Consumer Electronics Show in Las Vegas. Touted as a “rugged GPS system,” the company’s eight models will have features never before seen on mobile navigation systems, including a remote control to access hands-free communication, with a single quick-touch button to answer and hang up incoming calls. “Managing your cell phone by remote control is an entirely new concept in GPS,” said Barry Rosenstock, vice president of operations for NCC. “But it speaks to consumer demand for driver safety and convenience, which is what these devices aspire to provide.”

The Goodyear GPS will employ Bluetooth capabilities for easy access to incoming and outgoing phone calls. Some models will also feature MSN Direct service for live traffic updates, local fuel prices, weather reports, and even local movie times. (Tire Review/Akron)