Deldo to Introduce Expanded Minerva Range

Since its introduction in 1992 Minerva has become well known as a private brand from Deldo. To give the brand more continuity and continued development, Deldo has entered into an agreement with two new manufacturers.

Thanks to intensive co-operation with these Korean and Chinese manufacturers Deldo is now able to offer a very competitive size range, with a total of approximately 50 size ranges between 13 and 19-inches available in 2008. The patterns to be introduced have been developed for the European market where quality and uniformity have been the most important starting point.

Deldo reports it will also pursue a pricing policy it considers attractive to ensure that the expanded Minerva brand remains competitive.