BFNAT Super Bowl Spots Set

Bridgestone/Firestone North American Tire’s sponsorship of the NFL and the upcoming Super Bowl halftime show will certainly give the company’s Bridgestone brand massive exposure. And BFNAT plans to leverage the opportunity with two commercial spots during the game on February 3.

Even though BFNAT had bought two 30-second commercial spots for the broadcast, the tyremaker produced three TV spots. The two schedule spots – entitled “Scream” and “Unexpected Obstacles” – will air during the second and third quarters. The third spot – “Lucky Dog,” a 60-second commercial – will now be used in movie theatres nationwide, and will begin rolling after the Super Bowl.

Rocker Alice Cooper and weight loss guru Richard Simmons appear in the Scream spot. The Richards Group developed and produced all three commercials. (Tire Review/Akron)