Nexen Sponsors Prodrift Team

As the 2007 drifting season comes to a close, Korean tyre manufacturer, Nexen Tire Corporation, have confirmed that they will enter the 2008 drifting market as a partner to Europe’s leading drift series, Prodrift. Recently, at a sponsorship signing ceremony held at Mondello Park Circuit outside Dublin, General Manager for Nexen Tyre London Bong-Wan Lee and General Manager of Nexen Tyre Europe John Bosco Kim met with members of Prodrift management and the drivers of the 2008 Team Nexen to confirm the details of this exciting 2008 drift programme. “We are pleased to sponsor Team Nexen for the Prodrift 2008 series. As becoming a global motor sport brand, we have no doubt that Prodrift would perform an excellent and exciting drift series in 2008”, said John Bosco Kim, General Manager of Nexen Tyre Europe.

Included as part of the 2008 partnership is a selection of high profile European drifting demonstrations as well as tyre support to a three-car team competing across both the Prodrift Irish and Prodrift European Series. The Prodrift team are now famous for their promotional and demonstration activities in Europe. From the Paris Tuning Show to DTM and major tuning festivals, Prodrift drivers regularly entertain motorsport and tuning audiences with spectacular live action drifting demonstrations. On top of these demonstrations Team Nexen will also compete as part of the most fiercely contested drifting leagues in Europe, the Prodrift Irish National Series and the new and international Prodrift European Series, which travels to Ireland, U.K, Sweden, Belgium and Finland and contains Europe’s best drift drivers and teams.

For 2008, Team Nexen will compete on the Nexen N3000 Tyre, a product with proven event winning potential. In 2007 Prodrift Ireland Champion Eric O’Sullivan used the N3000 to win 2 out of 6 Prodrift Championship events. Next, Nexen tyre will launch N6000 at the beginning of 2008.

Commenting on the 2008 partnership agreement, Prodrift Sales & Marketing Director Karl O’Sullivan said, “We are delighted to partner with Nexen Tire Corporation for our 2008 activities. Nexen Tyre is a progressive global organisation with a professional and exciting reputation, and products with a proven track record in drifting success. I am confident that with strong team of drivers for 2008, Nexen Tyre will make an extensive impact on the European drifting scene. We look forward to welcoming Nexen Tire Corporation into our 2008 Prodrift events and are excited by the promotional partnership that will commence with immediate effect”.