HiQ Set to Sponsor BTCC

HiQ has announced that it will replace the Dunlop brand as title sponsor of the MSA British Touring Car Championship. According an Auto Express report, Goodyear Dunlop’s recently overhauled retail equity and franchise network has signed up for the next three years, beginning in 2008. Executives see the BTCC sponsorship chance as a good opportunity to raise awareness of the HiQ brand amongst consumers. Dunlop will reportedly remain in its position as official BTCC tyre supplier.