Bridgestone to Increase Prices in all European Markets

Bridgestone Europe has announced price increases for all tyre brands and categories in every European market. Passenger car, 4×4, and light commercial vehicle tyre prices will rise by between three and five per cent, while all other sectors will be subject to increases of between five and ten per cent. These price adjustments are scheduled to be implemented as of February 1, 2008.

Explaining the factors contributing to Bridgestone’s decision, Michihiro Suzuki, Bridgestone Europe’s director, Sales Administration said, “the increase in the cost in oil-based raw materials, natural rubber and energy has continued even beyond our expectations and stays at a historically high level. While we are doing our utmost in various aspects of our activities such as improving productivity and streamlining logistics, we have to recover some of those costs by this price increase.”