Analysts: German Winter Tyre Pricing Negative

With German winter tyre sales underperforming this year, Deutsche Bank analysts are reporting that prices are falling for the first time in “many years.” Up till the end of October, the German winter tyre market is reportedly down 6 per cent. Around 75 per cent of the winter tyres would normally have been sold by now. Winter tyres represent approx 17 per cent and 6 per cent respectively of Continental and Michelin’s passenger tyre unit sales. According to the analysts, winter tyres represent a high 20 per cent of European tyre replacements (55 million units, of which 50 per cent are sold in Germany).