Reifen China Launched in Ticker Tape Opening

Reifen China, Messe Essen’s first tyre exhibition in Asia, was launched today at an opening ceremony that included messages of support from supporters as diverse as the China Petrochemical association, the China Rubber Industry Association and the Lord Mayor of Essen. Three hundred exhibitors, including most of China’s leading tyre manufacturers, are presenting their products at the show. Furthermore, as well as strong domestic support from the largest domestic tyre manufacturers, 40 per cent of exhibitors are from overseas, according to the show’s organisers.

Reifen China is the third trade fair Messe Essen has organised in China. Another of the company’s projects, an international welding exhibition also based in China, was so successful that it is now the third largest show of its kind in the world. Show organisers Messe Essen and “idea supporter” BRV, the German federal tyre and vulcanisation association, will no doubt be hoping this latest venture follows a similar path.