Rapid Growth the Hallmark of Yongsheng’s Short History

Exhibited at CITExpo with well-known distributor the Meir Group were products from the Shandong Yongsheng Rubber Co. This Qingdao based manufacturer has been in business for 21 years, originally producing bias tyres. However in 2003 the company invested in a new production facility for the manufacture of radial products. Known as the Shandong Santai Rubber Co., Ltd, this new factory possessed an initial capacity of 600,000 units per annum.

In the following four years this output was steadily increased; further investment in 2006 saw projected capacity increase to a target of 10 million PCR and LTR tyres a year plus 1,200,000 TBR tyres annually. The company also sells OTR and agricultural tyres under the “Yongsheng” brand name. Another key brand produced by Shandong Yongsheng is Rockstone.

Sales manager Max Wong reports that the company’s products are exported globally, including to Europe, and various certifications have been attained for its Yongsheng brand, including ECE, DOT, ISO9001 plus others for the Middle East and the Americas. The company was attending CITExpo primarily, he added, to secure new distributors in overseas markets.