Pro-Cut Aims for European Growth

Toddington, Gloucestershire-based Pro-Cut Europe, is aiming to explain its operation after exhibiting at Equip Auto 2007 in Paris between 14-20th October. Pro-Cut Europe attended the Paris exhibition to recruit distributors for the continent. Showcasing the PFM 9.19, the worlds best on-car brake lathe, Pro-Cut Europe Directors Guy Carter and David Smith informed would-be business associates about the unique selling points of the machine and the rapid growth being enjoyed by the brake lathe market.

Pro-Cut Europe have sole distribution rights for the brake lathe in Europe and with development of the UK market meeting forecast expectations, the rapidly expanding Pro-Cut Head Office has already laid the foundations to extend the companies presence in the Continent. Pro-Cut Europe developed the infrastructure for European expansion in the German market 3 years ago and have already sold just under 500 lathes.

Guy Carter, Director of Pro-Cut Europe, told T&A: “We are rapidly increasing our market share in the UK and feel we have enough resources to help distributors market and sell on the continent. We already have agents in Germany and Russia who are enjoying the rewards of being part of the Pro-Cut family. We met a number of individuals from France, Spain and Italy who would be interested in taking on the Pro-Cut brand and we look forward to helping them succeed. The show was fantastic and we managed to appoint an exclusive agent in Spain as well as enter into negotiation stages with some astute parties for France.”