New Pirelli Calender – “Pearls of the Orient”

The new Pirelli calender 2008 will show “The Pearls of the Orient“ at its official presentation at the Shangri-La hotel in Shanghai tomorrow. It will be the first calender presentation ever to take place in Asia. In doing so Pirelli not only highlights the fact that Asia is becoming increasingly important to the Italian corporation, but also points out Pirelli’s ambitious goals with regard to the Asian markets.