BFNAT Pitching in to Help Struggling US Farmers

(Akron/Tire Review/sg) Drought-stricken farmers in the US state of Tennessee are receiving help from Bridgestone/Firestone North American Tire. Unable to grow sufficient hay for livestock, the farmers faced either paying higher prices or selling off their cattle. In response to this dilemma, BFNAT launched Project Hayride, in which it will bring hay to those farmers. The tyremaker will use its tyre delivery trucks to bring loads of hay from neighbouring states. The trucks will load up on hay after delivering tyres to customers in Arkansas, Missouri and Kentucky.

By the end of January, BFNAT said it will have provided Warren County farmers with 680,000 kilograms of hay at approximately the same price they would have paid during non-drought conditions.