Visitor Pre-Registration Opens for Tyrexpo Africa 2008

Visitors and delegates to Tyrexpo Africa 2008, southern Africa’s leading tyre trade exhibition, can now pre-register online for next March’s event by visiting www.eci-international.com The opening of the easy-to-use online registration process marks another milestone in the countdown to the exhibition, which takes place in the Sandton Convention Centre from March 4 to 6 2008.

In addition to taking advance registrations, show organiser ECI has launched a major promotional drive to market the show to tyre industry professionals in Africa and around the world. Over the next four months, more than 80,000 free-entry visitor tickets will be distributed to potential delegates via an extensive campaign featuring direct mail, trade press advertising, ticket inserts and exhibitor mailings. In addition to the mainstream tyre industries, the exhibition will target interest from the important mining, quarrying and industrial tyre markets.

ECI sales director Rowena Suthers says that the drive to attract visitors is a vital stage in the build up to the exhibition: “Our visitor marketing campaign is now in full swing with just four full months to go before the exhibition opens its doors. We’ll be distributing around 80,000 tickets to trade buyers who we think will have an interest in attending Tyrexpo Africa.

“Wherever they may be located and whatever sector of the industry they are involved in, we want to make sure they all have the opportunity to hear about the show and seriously consider coming along to take part in it,” she added.

Those who do make the journey – whether from Africa or one of the 20-plus other countries represented by exhibitors – will have the opportunity to do business with more than 100 dedicated trade suppliers (an exhibitor list that is increasing daily as the show dates approach).

A vast range of tyres, accessories and workshop equipment will be exhibited, with a special focus on OTR products for mining, construction and agriculture. The latest developments in the SUV, LDV, passenger and 4 x 4 markets will also be represented, while equipment buyers can learn about new technologies from companies such as Leaderquip (Hunter and Sice brands) and Wheelquip (Corghi tyre changers and wheel aligners) amongst others.

By the end of October 2007 dozen of companies had confirmed exhibition space at Tyrexpo Africa 2008, including Balkrishna Tyres, Bandag, Elgitread, Federal Tyres, Infinity Tyres, Techking Tires and, of course, Tyres & Accessories. ECI state that 40 per cent of floor space will be occupied by well-known African companies, with the remainder taken up by exhibitors from more than 20 countries outside the African continent.

Entry to Tyrexpo Africa is trade only and free of charge. Full details can be found at www.eci-international.com, and to receive copies of the exhibition’s regular digital newsletter, simply send a request email to eci.intl@btconnect.com