Toyo to Use Unified Brand Logo

From October 1 onwards Toyo Tire & Rubber will use a single brand logo for all its product segments, replacing the variety of differentiated logos previously in use. The decision to adopt a unified brand image was taken in light of the company’s desire to strengthen the Toyo brand on a global scale and to ‘energise’ Toyo’s marketing activities.

The ‘Toyo Tires’ logo that will see service for all products features bold italic capitals in vivid blue, a combination the company believes “conveys an impression of vigorous strength.”