SweetskinZ Adds Colour to the UK Tyre Market

A manufacturer that cannot be accused of making “black circles” is releasing its tyres in the UK. The US company SweetskinZ – who on its website asks the poignant question “when’s the last time a tyre design made you feel freaking pumped?” – has been manufacturing colourful glow in the dark bicycle tyres since 1999, but until now cyclists looking for something a little different could only cast an envious eye at their counterparts across the Atlantic.

A number of styles will be launched here before the end of the year, including the SweetskinZ urban, mountain, and BMX models. The colour on the tyres apparently does wear off in areas where contact with the road is made, however SweetskinZ points out that the colour of the underlying rubber has been chosen to “compliment the original tyre design.”