Pirelli to Raise Prices in Europe

The rising cost of raw materials and energy has prompted Pirelli Tyre to increase the price of their passenger car, SUV, van and industrial vehicle tyres by an average of 3.5 per cent. These revised prices will apply to all tyre brands produced by the Italian manufacturer and will commence on November 1 in Italy and Spain before implementation in other European markets by the beginning of next year.

Hand in hand with these measures is Pirelli’s decision to reduce by 25 per cent the suggested price list reference prices applied by dealers in Italy to final customers for summer car, SUV and van tyres, with winter tyres included under this arrangement from January 2008 onwards. The aim of this reduction, states Pirelli, is to “ensure a transparent price positioning to Italian customers and align the domestic market with the major European markets.”