PCL Appoints Language Expert to Increase Continental Sales

Pneumatic Components Ltd. (PCL) is putting pressure on the continent with the appointment of Export Sales Executive Natalie Wilmot. Wilmot, a business and languages graduate from Chesterfield, will be based at the company’s HQ in Sheffield, and will be responsible for developing French and Spanish speaking markets in Europe and internationally.

With PCL launching new products at Equip Auto in October 2007, and able to display the prestigious “A La Bonne Foi” handshake symbol on products, symbolising competence to manufacture and verify tyre inflation equipment, the appointment is well timed.

Simon Shorter, Director PCL, said: “We want customers on the continent to be aware that PCL’s high quality products are designed specifically for individual markets and meet European approvals. Natalie’s business and language skills will enable us to drive that message forward whilst enabling customers to deal with PCL with confidence in their own language – and for PCL to deliver them a customised response.”