Michelin to Sponsor Inaugural Road Safety Expo

Michelin has extended its comprehensive road safety programmes to include sponsorship of the first ever UK Road Safety Expo, which takes place in London on 22 November. Road Safety Expo ’07 is a new event combining a conference and exhibition designed to highlight the latest developments in technology and the future strategy for road safety educational campaigns.

Jim Fitzpatrick, MP, the Parliamentary Under Secretary with responsibility for road safety will deliver the keynote speech and other speakers will represent all major road safety campaigns, including Think! and Roadsafe.

“As signatories to the European Road Safety Charter and Global Road Safety Partnership, and with more than 100 years in the UK promoting safer tyre technologies, we are delighted to be involved with this important new event,” said Peter Snelling, head of communications for Michelin Tyre plc. Michelin is a founding member of the TyreSafe campaign in the UK and runs its own safety events worldwide including the Fill up with Air roadshows that educate motorists on the importance of correct tyre pressures, and Junior Bike, a series of city centre events focussing on cycling safety for youngsters.

Road Safety Expo ’07 takes place on Thursday 22 November at the Queen Elizabeth II Conference Centre, Westminster, London.