Maxxis to Sponsor Rugby Super League in 2008

Maxxis International UK has signed a deal to raise awareness of its brand in association with the Engage Super League 2008. Maxxis will advertise at the first 10 live games of the 30-game season, which runs from February to September, with an option on additional hoardings and further games.

The championship will be shown live on Sky Sports 1 on Friday evenings, with further TV coverage in Sky Sports 3’s Saturday afternoon full match replays and in extended highlights on BBC 2 on Sundays.

It will also feature on Sky Sports rolling news bulletins and in Sky Sports 1’s ‘Boots ‘n’ All’ weekly round-up programme, adding up to a UK TV audience of around 38 million. In addition, Engage Super League action will be seen in 120 countries worldwide each week.

“We will be promoting Maxxis via the scrolling perimeter advertising boards, which are positioned in the front row at ground level, approximately halfway between the try line and the centreline, directly opposite the main TV cameras,” says Maxxis International UK managing director Derek McMartin.

“Rugby League’s top players will be in action and since they kick off their season in the winter months, we are taking advantage of this opportunity to promote our extensive off-road range, including the more extreme 4×4 patterns which are now in stock.”

Sky Sports will select its TV matches after the RFL publishes its 2008 fixture list in December.