Hankook Teams Up With Record Label and Bands

(Akron/Tire Review) Hankook Tire America Corp. is partnering with New Jersey-based Eyeball Records. In the deal, Hankook will supply tyres to groups on the label for their touring vehicles. In exchange, the groups and label will promote the Hankook brand, including exposure on the label and band’s Web and myspace.com sites.

“We’re really excited about teaming up with Eyeball Records and their bands, including New Atlantic,” said Keven McDonald, Hankook’s advertising and PR coordinator. “Young musicians are generally stretching their budgets as far as possible, now these guys will have one less thing to worry about. We’re looking forward to helping the bands from Eyeball get where they need to go.”