Grocontinental Opts For ATS Euromaster/Michelin Fleet Servicing

Shropshire-based truck fleet, Grocontinental, has appointed ATS Euromaster as its sole commercial vehicle tyre services provider across its fleet of 55 commercial vehicles and 100 trailers following an extensive Michelin tyre trial. The new agreement will see ATS Euromaster work in partnership with Grocontinental’s maintenance team fitting Michelin tyres across the fleet. According to the company the new contract replaces a previous Goodyear policy which had been managed internally for more than 30 years.

David Grocott, Joint Managing Director of Grocontinental says: “Tyres have a critical impact on a vehicle’s fuel economy, and after a Michelin tyre trial we saw that by working with ATS Euromaster to manage our tyres more effectively, we could make valuable savings to our fuel bill. Switching our procurement policy will also allow us to follow Michelin’s Four Lives tyre strategy.

“It was a difficult decision for us to make because of the length of time we have worked with our previous supplier, but ATS Euromaster was able to offer a range of additional benefits including a nationwide roadside assistance service and weekly fleet checks to ensure our tyres remain in the optimum condition,” he adds.

Grocontinental, which is based in Whitchurch, was started by the Grocott family in the 1930’s, and is now an international company with many blue-chip customers, specialising in shared-user, controlled-temperature distribution.