Federal & Hero Welcome Friends at SEMA

The SEMA Show is again around the corner, taking place between October 30 and November 2 in the Las Vegas Convention Center. In attendance at SEMA in 2007 is Federal Tyre, who wishes to extend its hospitality to existing and new friends.

Strongly inspired by motorsport themes, this year’s Federal Tyres stand at SEMA will be home to a vast array of the manufacturer’s tyres, including the FZ201, 595RPM and 595RS. Also present will be D1 Grand Prix Drifting founder and Option Magazine Publisher Daijiro Inada, who will sign autographs alongside his Nissan 180SX. And attendees whose blood does not get pumped by drifting can enjoy the many talents of the “Federal promo-girl squad”, who will offer ‘photo opportunities’ and hand out tattoo stickers.

As if all this wasn’t enough, the 112 square metre stand will also accommodate product lines from the fine-tuning Hero range, including a 16-inch fitment of the Atlanta AR01 PCR; Milanza HZ1 ultra-high performance tyre in a 20-inch size and Dynastorm A/T in 245/70R16. More sophisticated Federal products such as the 595EVO, 595RPM and Couragia A/T are expected to cater for the growing US appetite for this type of product, and offer the following benefits:

595EVO – this eventual successor to the 595 aims for exceptional water dispersion capabilities through “Groove within Groove” technology, and will over time be made available in over 60 sizes to fit 14 to 20-inch wheels.

595RPM – the tyre’s unique tread pattern has been designed with outer shoulder blocks that allow for greater traction and increased inner siping for optimum ride. Federal’s first asymmetric UHP tyre is intended for high performance sports cars in customised sizes up to 19 inches diameter and will be released in the second half of 2008.

Couragia A/T – this tyre, reports Federal, performs and handles superbly at high speeds, disperses and channels water with the utmost efficiency, delivering a high level of safety on all terrains and providing comfortable on-road use while taking care of general off-road needs. The Couragia A/T line will include 15- to 17-inch fitments in Q, S and T speed ratings and aspect ratios from 65 to 85 series.