Challenge Bibendum Returns to Shanghai in November

The 9th annual Challenge Bibendum is only two weeks away, and this year sees the event returning to Shanghai, host city to Challenge Bibendum 2004. The Challenge Bibendum, created by Michelin in 1998, is a concerted effort on the part of vehicle manufacturers, technical partners, energy suppliers and research institutes to provide political and economic decisions makers with insights and understanding into the latest advances in vehicle technology for creating cleaner and more fuel efficient transport options.

The event will get underway on November 14 at the Automotive Exhibition Center, part of the Shanghai International Automobile City (SIAC). A rally and tests are also scheduled for that day. Following a week packed with round table discussions, press conferences, and strategy discussions, Challenge Bibendum 2007 will culminate on November 17 with a parade in Shanghai’s Pudong district. This year’s Challenge Bibendum has been organised with support from the Ministry of Science and Technology of the People’s Republic of China, the State Environmental Protection Administration of China, Shanghai Municipal People’s Government and SIAC.