Cassie Hits the Road with NGK BoxClever

NGK is once again hitting the road with its BoxClever van, and this year ‘BoxClever Girl’ Cassie will be adding her enthusiastic support to what NGK hopes will be an exciting national tour. Every week Cassie and the BoxClever van will be travelling to different parts of the country, visiting garages and inviting mechanics who have not already done so to participate in the BoxClever promotion as well as providing the opportunity for all to win additional free ‘spot prizes’.

Since NGK first launched BoxClever in the autumn of 2004, its growth in popularity has been such that thousands of garages across the UK have taken part in the promotion, winning van loads of free gifts varying from NGK merchandise to hi-fi and computer games.

“The secret of BoxClever’s appeal is without doubt its simplicity,” says Brian Childs, Deputy managing director of NGK Spark Plugs (UK) Limited. “All mechanics have to do is collect the single box tops from any NGK spark plug, glow plug or Lambda sensor and redeem them against a choice of over 30 free gifts in the BoxClever Collection.

“And collect them they have! With millions of box tops already received, and numbers still growing fast. Lambda sensors are proving highly popular at the moment as NGK is offering the equivalent of 40 box tops for each Lambda box top. This extra special offer will only last until the end of December but it is definitely a Christmas bonus worth having!

“Every year we completely refresh the BoxClever Collection to ensure that we provide a continuing incentive for the garage trade to purchase NGK products.

“While the appeal of BoxClever continues to grow, there is definitely no room for complacency on our part. NGK is already planning some exciting new developments for BoxClever in 2008 which will only serve to increase the popularity of what is the UK market leader’s longest running and most successful garage trade promotion ever.”