Apollo Tyres Unveils Smart Retail Outlets

Apollo Tyres Ltd has launched its first braded retail store in Patiala, India. The company now plans to take these stores to all the metropolitan and class A cities in the country in the coming months.

The first store to sport the new look is National Tyres, Patiala, one of Apollo’s leading retailers in the state of Punjab. Speaking at the inauguration, Mr Satish Sharma, Chief, India Operations, Apollo Tyres Ltd, said: “There’s much happening in the Indian retail space and it’s the right time for us to give our customers the same best-in-class experience. We are creating outlets where women feel comfortable making a purchase. In an environment where the consumer can make an informed decision and is backed by quality service levels and knowledge. These stores look and feel different and will finally bring in the global tyre-buying experience into India.”

Apollo Tyres added that it will follow a stringent selection process for dealers who could be eligible for these branded stores across the country. The selection criterion will be on the basis of location, size and business volume. The three next cities are Mumbai, Delhi and Chennai, while plans are on to create around 100 new retail outlets in the coming one year.