Apollo Tyres Launches Virtual Tennis Game

Apollo Tyres and zapak.com have partnered to produce an online tennis game on India’s largest gaming portal. As a part of the promotion Zapak Digital Entertainment has created a unique property called Apollo Tyres Tennis II. Said Mr Avik Chattopadhyay, Head, Corporate Marketing Group, Apollo Tyres Ltd: “We at Apollo are committed to promote tennis as a sport in India. Since online gaming has become a rage with Indian youth, we joined hands with zapak.com, to reach out to a larger audience. Tennis is one of the most popular games on zapak.com and we found here an opportunity to nurture this interest. Apollo Tyres is the first corporate to have a branded game on zapak.com.”