VOSA Uses MOT Symbol to Strengthen Brand

VOSA is strengthening its brand by the addition of the MOT three triangles to the current brand. The phased introduction of the new brand identity began on 3 September 2007. Stephen Tetlow, CEO for VOSA said: “The MOT three triangles is a well recognised brand, which is used across all MOT test stations and increasingly used by other organisations to symbolise reassuring checks on standards. Capitalising on the use of the three triangles will help a wider audience to recognise VOSA and will help reinforce the role it plays in improving road safety.” In order to reinforce VOSA’s message there will also be a strapline used on written material “Saving lives, safer roads, cutting crime, protecting the environment.”