Toyo Rated Top by US Independent Dealers

Toyo has been named “#1 Overall Brand” for both consumer and in Tire Review’s annual Tire Brand Study of North American tyre dealers. Conducted by Babcox Research for Tire Review for the past 15-years, this prestigious survey measures tyre dealer opinions and perceptions about the brands they carry and sell. Toyo has received this honour a remarkable seven out of the past eight years for consumer products (passenger, performance and light truck/SUV) and four of the last six years for commercial products (medium truck).

As a part of the survey, dealers were asked to rate each brand of tyres they carry on a 1 to 10 scale (10 being highest) on a series of categories. The additional categories of the consumer tyre survey where Toyo also rated #1 were: #1 for Sales Reps, #1 for Merchandising Support and #1 for Adjustment Policy.