Petron-Michelin Partnership Offers Free Fuel with Tyres

Petron, the Phillipine’s leading oil firm, has partnered with Michelin to offer consumers free fuel when tyres are purchases. From 1 August to 31 October 2007, Michelin tyre buyers will receive up to P1,000 (£10.44) worth of free Petron fuel gift certificates when they purchase Michelin tyres at participating dealers nationwide. A consumer buying a set of four tyres size 15-inches and above will be issued with P1,000 worth of Petron vouchers; while four 13 to 14 inches tyres gets P500 worth of vouchers; two tyres 15-inches and over also gets P500 worth of free fuel.

According to Riz Dalangin, Michelin country manager for the Philippines: “As a premium brand, Michelin chose to partner with Petron in this promotional activity as we would like to be able to offer greater value to Filipino consumers. Petron’s market leadership signifies that it is the preferred fuel of the majority of motorists nationwide, and we know our buyers will appreciate the complimentary fuel certificates from Petron.”

Michelin’s authorised distributor in the Philippines is Tiara Commercial and Industrial Corporation. Petron Corporation is the largest oil refining and marketing company in the Philippines. Its 180,000 barrel-per-day oil refinery produces a full range of petroleum products to supply nearly 40 per cent of the country’s total fuel requirements.