CMA Hires Agency, Begins Double Coin Brand Push

(Akron/Tire Review) China Manufacturers Alliance has hired Chicago’s Fathom Communications as it communications and marketing agency for North America. The tyre company and agency announced that CMA, the North American marketing arm of Shanghai Tyre & Rubber (Group) Co., is working on a new program to increase consumer and user awareness of the company’s Double Coin brand, and its campaign will leverage advertising, sales promotion, online marketing, Web design and direct marketing.

Aaron Murphy, CMA vice president, said: “We have worked very hard to develop a comprehensive network of high-quality dealers and are now ready to create a clear, distinct brand image for Double Coin with both trade and consumer audiences. Fathom has demonstrated an in-depth understanding of our vision, and we are looking forward to working with them to meet our marketing objectives.”