Bush to Promote PCL Brand Name in North America

That’s Eric Bush – Pneumatic Components Ltd’s new North America Regional Manager, Tire Gauge (USA and Canada). Recently recruited by PCL, the leading international manufacturer and supplier of tyre inflation equipment, to build brand awareness within the US and Canadian markets, Eric will be based in Virginia and is now in the process of developing a sales & distribution service for PCL throughout North America.

Eric graduated from Virginia Tech in 1998 with a degree in Marketing Management. He began his career as a Regional Sales Manager for Ingersoll-Rand’s Tool & Hoist Division, before working in Alabama for a tool distributor, Tool-Smith Company. More recently Eric was in Atlas Copco’s Tool Division – Motor Vehicle Industry, before joining PCL.

Welcoming him to the team, Simon Shorter, Director PCL, said: “We aim to become a major player on the US market and Eric has the experience and contacts to ensure that PCL’s reputation for providing first-class, reliable and cost effective equipment for safe, fast, and accurate tyre inflation reaches as wide a market as possible. Eric will be instrumental in getting PCL’s exciting new range of tyre inflation equipment for air and nitrogen in to the hands of tyreshops, garages, dealerships, transportation depots and gas stations”.