Yokohama Launches New Ads in US

(Akron/Tire Review) Yokohama Tire Corp. is launching a new multimedia advertising campaign in the US, centring around its Advan UHP line and Yokohama’s “environmental stance.”

According to marketing communications director Fred Koplin, the new ads will appear in national and regional consumer magazines and on regional cable TV.

“These bold, new ads are directed at specific audiences,” said Koplin. “The
Advan ads are aimed at luxury consumers. They’ll appear in a select list of
national publications, such as Forbes, Golf Digest and National Geographic
Traveler that reach a very affluent audience, and in eight regional luxury
lifestyle publications.”

Ads will also run in enthusiast magazines like Road and Track, AutoWeek, Car and Driver, Roundel, Porsche Panorama, and Grassroots Motorsports.

The TV spots will run in the US on ESPN, Discovery, Fox Sports, TBS, TNT and the History Channel.