Winter Tyre Test Specialist Appoints New MD

Test World, the independent winter tyre testing facility located in the brisk northerly reaches of Ivalo in Finnish Lapland, has a new managing director. Following the retirement of incumbent managing director Timo Mäkelä on August 1, deputy managing director Harri Eskelinen has filled his snow shoes.

The company performs an invaluable service for Europe’s tyre manufacturers. Tyre World’s extreme northerly location ensures frigid weather for a large chunk of the year – the test season begins in late October and runs until the end of April – making Ivalo a much sought after location for putting winter tyres through their paces. The testing specialist has developed track maintenance techniques that permit invariable conditions for the duration of tyre tests, and can conduct tests in all conditions likely to be encountered, including snow, slush, wet and dry surfaces. During 2007 the company is also launching a brand new indoors test facility that will be used for performing approval tests conforming to ECE norms.