Van den Ban Re-brands Flamingo as Blackstone Tyres

Van den Ban Re-brands Flamingo as Blackstone Tyres

For the past thirty years Van den Ban Autobanden B.V. (VDB) has distributed its private brand Flamingo tyres, building up from initial local distribution in Holland into the current UK and European distribution network. The tyres are manufactured by a premium brand European manufacturer and are said to stand for ‘Comfort and Durability’ which is illustrated in the name of the CD patterns. The assortment consists of three distinctive patterns: CD1000, CD2000 and CD 3000 which serves the high performance sector of the market up to size 235/40/R18. Also a Flamingo Alaska winter tyre assortment has been available for a number of years now and has proven to be successful.

Blackstone Alaska winter tyres will be introduced first, as of the Autumn of 2007. Then in the first quarter of 2008 the PCR (CD range) will also be changed to Blackstone.

Same tyre – New Name

According to the company, the new name is considered more comprehensive and shows stronger expression concerning the quality, comfort and durability of the tyre. Commercial Manager, Cyril Versteeg says: “We emphasise strongly in all our communication that the tread patterns of the range will not be changed. In fact the tyres will remain exactly the same as well as the quality.”

Blackstone tyres will also be produced by the same well known European manufacturer and the names of the various PCR patterns will also stay the same – CD1000, CD2000, CD3000 and Alaska winter tyres. Next year, VDB is planning to further extend the CD and winter tyre ranges. Meanwhile in the third quarter of 2007 the PCR assortment will be increased with a Van range entitled Blackstone CD Van. This range will include four sizes – 185R14C, 195/70R15C, 195/75R16C and 225/70R15C.