Maxxis Expands Consumer 4×4 Ad Campaign

Alongside its innovative trade press advertising, Maxxis is actively promoting its 4×4 range to consumers – highlighting key benefits for both 4×4/SUV drivers and dedicated off-road enthusiasts and underlining the wide range of sizes that are readily available.

“Our 4×4 tyres offer excellent traction and handling stability in all weathers plus real reliability, thanks to their enhanced puncture and abrasion resistance qualities, and we are keen to spread the word among an increasingly knowledgeable consumer audience,” says Maxxis International UK managing director Derek McMartin.

“Eye-catching full page colour advertisements in the leading magazines that tackle 4×4 issues are enabling us to raise our profile in this key sector and complement our ATV sponsorship.”

Maxxis has been promoting the brand’s credentials in 4X4 Magazine since the latter part of 2006 and is now half way through a year-long campaign which extols the virtues of the Buckshot Mudder, the Marauder series and its extreme off road patterns – the M8090 Creepy Crawler and M8060 Trepador.

Now Maxxis is increasing its exposure by extending its advertising campaign to include 4×4 & MPV Driver and began by promoting the Buckshot Mudder in the August issue.