JWT to Handle MRF Media Account

Former Apollo Tyres creative media provider JWT has secured the MRF Tyres account, a deal reportedly worth Rs 200,000,000 (US$5 million). The global advertising firm’s Chennai based office will handle the MRF corporate and motorcycle tyres accounts, and will promote the tyremaker through a number of mediums including television, print and internet advertising.

JWT allegedly was required to drop the Apollo Tyres account in order to be taken on by MRF.