Toyo Establishes Nitto Tire Canada

Toyo Tire & Rubber has established a new tyre sales company in Canada. Named Nitto Tire Canada Inc., the company began operations on July 1, and through the new company Toyo intends to enhance the Nitto tyre brand image and establish a more extensive sales network.

The Japanese tyremaker has already established similar operations in the US and Mexico through which it markets its Nitto brand products, and Toyo claims that its Nitto SUV and high performance tyres have gained a good reputation in these markets.