Bridgestone’s Think Before You Drive” Awarded in Spain

Bridgestone’s globally successful ‘Think Before You Drive’ campaign has been the beneficiary of further accolades, this time in Spain. The road show event conducted in that country has been voted the country’s “Best Responsible Event” in the Eventoplus Awards, Spain’s top marketing events awards programme. The prestigious prize was presented at the Eventoplus 2007 Awards ceremony held in Madrid on 10th July. The road-show campaign was one of 38 finalists from 159 nominated candidates.

The road show covered 6,500 km and crossed 26 Spanish cities during 2006, promoting key road safety messages to adults and children. It was a highly visible event in Bridgestone Spain’s overall road safety programme and included more than 8,000 free tyre safety inspections for Spanish motorists. In granting the award, the Eventoplus jury placed particular emphasis upon the attributes of corporate social responsibility that characterised the event. Other aspects that helped Bridgestone secure the award were the originality of the campaign, its precision in reaching the target and its effectiveness in terms of results.

“Results from our Think Before You Drive campaign show how important it is to give motorists simple messages that are easy to follow” said Tomás Zumarraga, Bridgestone Spain managing director. “We are telling drivers that maintaining correct tyre pressure increases their safety and reduces CO² emissions in the environment.”

The Eventoplus Awards were introduced in 2006 to encourage excellence by identifying and rewarding the most creative and effective marketing events in Spain. They considered by many to be the country’s most prestigious awards in the sector, and the prize-giving ceremony is a major attraction for the Spanish events industry.