American Racing to Focus on Auto, Racing Wheels

(Akron/Tire Review) Wheel maker American Racing Equipment to dropping its lines of motorcycle wheels to focus entirely on automotive and racing wheels. America Racing owns and markets such brands as TIS, Weld, Bod Coddington, Motegi, Dropstars, Dale Earnhart Jr. and American Racing.

“The exclusive focus of American Racing and its family of brands will be on market leadership in the automotive wheel aftermarket and professional racing wheel market,” said Steve Tooker, ARE’s CEO. “The decision was extremely difficult, but the move will allow us to focus our operations on pursuing our goal of serving as a market leader in both the automotive aftermarket and in professional racing.”