Advanced ID – Minimising the Impact of Recalls

Advanced ID Corporation has reported receiving numerous inquiries regarding the US Chinese tyre recall, and the company believes the use of its tyre tags could have reduced the severity of the recall. Important tyre data, including batch number and date of manufacture, can be stored within an Advanced ID RFID tag or in a customer controlled database, making the correct identification of tyre a much simpler procedure. Advanced ID point out that the numerous UPC barcodes to be found on tyres did not contain the historical information required to pinpoint which specific tyres were manufactured using the process in question during the current recall, and thus thousands of tyres must be considered suspect when it is possible that only a very small number of tyres are actually affected.

Dan Finch, president and CEO of Advanced ID, said, “Advanced ID has been working with the major tyre manufacturers around the world for almost two years to develop an RFID tyre tag that provides a life-of-tyre unique tyre ID number. The ability to keep track of individual tyres becomes increasingly important as a tool to minimise recall issues and provide enhanced fleet management and tyre security capabilities with the added benefit of improved asset management.”

Finch adds, “We know that tyre recalls such as the one announced this week will serve to further motivate the tyre manufacturing industry to move forward rapidly by providing a unique, permanent ID number for every tyre manufactured. Several tyre manufacturers, retreaders, and fleet operators have already embedded our tags or attached our patches in their tyres and have had excellent results. They are now working with us for large deployments in their manufacturing processes or fleet operations.”