Yokohama Tire Corporation Names New Sales Vice President

The US arm of Yokohama, Yokohama Tire Corporation (YTC), has announced that current director of consumer sales, Dan King, will be promoted to vice president of sales as of July 1. King will take on responsibility for the development and implementation of sales strategy for the company’s consumer sales and the commercial truck divisions.

King, 44, has a tyre industry background dating back to when he was 12 and worked for his family’s tyre business. He joined YTC in 1988 and has served as Director of Marketing and Director of Sales. King graduated from California State University Fullerton with a degree in business and earned his MBA from USC in 1996.

“Dan’s a true success story at Yokohama,” said Jim MacMaster, YTC executive vice president, Business Division. “He climbed the ranks because of his hard work, dedication and creative thinking, and under his leadership, the consumer business division has become more profitable. I believe as vice president of sales, his experience and foresight will continue to bring growth and profit for the company.”